Read the full news release here.

Vocii™ and Brand Integrity, Inc. are proud to announce a new client to our shared roster: UnitedHealth Group (NYSE: UNH), a Fortune 21 company whose mission is to help people live healthier lives. UnitedHealth Groups’ Recruitment Services team selected Vocii and Brand Integrity for their ability to recognize an unmet need: effective management and measurement of on brand behavior as it relates to the Group’s employer brand: “There’s Something Greater at Work Here.”

Through Potential Point™, a performance management solution that aligns employee behaviors with brand values and business strategy, the team now has the ability to monitor, measure, track and report real-time results to leadership as it positively reinforces its brand message among candidates in the employment market.

The “Great to Greater Than” On Brand Behavior program will launch June 23, 2010. Participants in the pilot program include Recruitment Services Leaders, Managers, Recruiters and other Human Resources team members responsible for delivering exceptional candidate experiences while also achieving vital business objectives.

Heather Polivka, Director of Employment Marketing stated: “We’re very excited about Potential Point and impressed with its ability to drive results that include greater visibility for our brand and employee value proposition. The reality of being able to gauge our teams' performance through behaviors directly tied to business outcomes is Brand Management 3.0. Think Facebook for brand and performance management. The more employees see managers and peers being recognized and appreciated for going above and beyond, the greater the likelihood that others will want their stories told and repeat best practices. The domino effect for this application has no bounds."

Two CEO's that are changing their game.

Call them epiphanies, minds opening up or just trends in leadership. Regardless of what's in the air, I for one am enjoying the "fresh air" that's beginning to seep from corner offices recently. And by fresh air, I mean, the waves of interviews and articles highlighting leaders that are moving from command and control to listening to their employees and customers.

While I don't think we can't say "gone are the days" of top-down organizational structures just yet; there's definitely a shift taking place; one that will inevitably take time but also brings promise of innovation during an era when change is needed most. While there are several CEO's making change happen, I decided to focus on two superstars today:

CEO #1: Cristóbal Conde of SunGard

This interview got my attention for many reasons but primarily due to Conde's use of social tools, understanding the importance of employee recognition and above all tapping into the hearts minds of his employees to gain valuable feedback.

In his New York Time interview, "Structure? The Flatter, the Better",  Mr. Conde touches on several ways he's changing his approach as a CEO from command and control to collaboration and teamwork and points out that:

"Collaboration is one of the most difficult challenges in management…top-down organizations got started because the bosses either knew more or they had access to more information. None of that applies now. Everybody has access to identical amounts of information."