Mojovation.

I stepped out of the agency world in January, 2009 to leave an old model behind and get straight to the heart of what companies need most: customers. After 18 years as a practioner, partner, expert and advisor to Global HR Leaders, I dedicated Vocii to one mighty goal: bridging the proverbial gap between HR, Marketing, PR, and Communications to align brand voice to company values and business strategy.

Leaders that place a premium on culture, the customer and employee experience to drive profitability invite all stakeholders to the table by design. They crush barriers and attack strategies with holistic thinking to aquire insights from multiple sources. This new generation of thinking views the brand as business strategy, feedback as currency and engagement fundamental because everyone has a voice.

The Whole Brand.

Vocii^® was derived from the latin vc meaning Voice. It personifies the voice of your customers, employees and the communities that shape your brand in real time. It symbolizes the whole brand: the sum of all beliefs, attitudes, behaviors, interactions, experiences, and perceptions of your company inside and out.

To synthesize diverse perspectives, Vocii utlizes an ethnographic approach that blends evidence-based research techniques drawn from the social sciences with highly intuitative technology. The goal is to help you manage contemporary business intellience around the least measured yet most critical factor affecting your brand:

Human Behavior.

While the complexity of human behavior is profound and dependent on a seemingly unlimited list of variables, the study of organizational behavior itself is not new. It's demand however has increased exponentially and for many reasons. The most prominent is due to marketing adaptation of techniques that stem from behavioral economics to influence consumer buying decisions.

I have had a life-long fascination with what makes people and organizations tick. I continue to study, learn  and grow in this area in order to address the challenging business needs of my clients.

Bottom Line.

Commitment.

You will be hard-pressed to find someone as dedicated to your company's brand and its success than Vocii. I've taken great care to align a team of partners that bring unique solutions along with shared passion, purpose, vision and the creativity I know I'd expect if I were in your shoes. We're a team of experienced professionals that take pride in delivering exceptional results. We also enjoy being in the presence of good company - yours.

That's me. This is Vocii.

It's your turn!