Chicago, Illinois (June 15, 2010) – Vocii™ and Brand Integrity, Inc. are proud to announce a new client to their shared roster: UnitedHealth Group (NYSE: UNH), a Fortune 21 company whose mission is to help people live healthier lives.

UnitedHealth Groups’ Recruitment Services team selected Vocii and Brand Integrity for their ability to recognize an unmet need: effective management and measurement of on brand behavior as it relates to the Group’s employer brand: “There’s Something Greater at Work Here.”

Through Potential Point™, a performance management solution that aligns employee behaviors with brand values and business strategy, the team now has the ability to monitor, measure, track and report real-time results to leadership as it positively reinforces its brand message among candidates in the employment market.

The "Great 2 Greater Than" On Brand Behavior program will launch June 23, 2010. Participants in the pilot program include Recruitment Services Leaders, Managers, Recruiters and other Human Resources team members responsible for delivering exceptional candidate experiences while also achieving vital business objectives.

Heather Polivka, Director of Employment Marketing stated: “We’re very excited about Potential Point and impressed with its ability to drive results that include greater visibility for our brand and employee value proposition. The reality of being able to gauge our teams' performance through behaviors directly tied to business outcomes is Brand Management 3.0. Think Facebook for brand and performance management. The more employees see managers and peers being recognized and appreciated for going above and beyond, the greater the likelihood that others will want their stories told and repeat best practices. The domino effect for this application has no bounds."

UnitedHealth Groups' Recruitment Services team has developed an extensive employer brand strategy including a strong presence on social media sites such as Twitter, Facebook, and LinkedIn. Heather reiterated: “Everything we do is motivated by our values, mission and business goals. We want candidates get to know us better on their terms. Today, as an authentic part of the conversation, we’re not only improving relationships and brand visibility, we're decreasing costs and creating an experience. Potential Point will help us consistently educate our employees as to how they can reinforce the on brand experience and employee value proposition because we're living it by example."

About UnitedHealth Group
UnitedHealth Group is a diversified health and well-being company headquartered in Minneapolis, MN. They offer a broad spectrum of products and services through six operating businesses: UnitedHealthcare, Ovations, AmeriChoice, OptumHealth, Ingenix, and Prescription Solutions. Through its family of businesses, UnitedHealth Group serves 75 million people worldwide. To learn more about UnitedHealth Group, experience its employer brand or search and apply for positions, please visit: http://careers.unitedhealthgroup.com/.

About Vocii
Vocii advocates brand as business strategy from the inside out closing the loop between marketing, human resources and other stakeholders to develop the employee side of the brand equation. By infusing mission, vision, values and business objectives into the hearts, minds and actions of employees, its services are designed to help companies create high performing, customer-centric cultures that actually make people want to come to work each day. With expertise in brand discovery, strategy, expression and delivery as well as training, social media advocacy and on brand behavior management, Vocii is poised to break down any barrier to increase brand equity and profitability. Vocii is a strategic partner to Brand Integrity, Inc.

About Brand Integrity, Inc.
Brand Integrity, Inc. is a strategy practice specializing in employee performance and on brand behavior. Its services help companies close the gap between "who they say they are" and "what people believe they are". By aligning company goals with proprietary employee behaviors they work to improve engagement among employees to deliver business results. An emerging leader in technology solutions with its patented software, Potential Point™, Brand Integrity offers a cost-effective, easy-to-use platform that drives consistent results while providing employees with the type of appreciation that's critical to job satisfaction. Potential Point delivers real-time ROI and reporting to enhance business performance and increase profitability. Founded by Gregg Lederman, author of Achieve Brand Integrity™ Brand Integrity is headquartered in Rochester, NY. For more information about their unique solutions, please visit www.brandintegrity.com.

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